So yeah, the eagerly anticipated diddy-skepta collab has arrived. And after over a combined 100,000 hits on youtube in the matter of just a few days, it’s got people talking.
I can’t lie, I am a fan. As soon as Logan Sama dropped it and we heard Diddy speaking over a Grime beat, a small part of me could not help but feel just a little proud. But does the collab really open up a new era in UK Urban music?
To be honest, I don’t think it does. This is not the first time American Hip Hop artists have collaborated with Grime artists. For instance, the Lethal Bizzle-Kray Twinz-Gappy Ranks-Twista collab back in ’05, and the Lil’ John ‘Pow’ remix with Busta Rhymes. Despite these collaborations, Grime remains where it always has been, at the bottom of the pile. As for those who are now having visions of Grime music blowing up in the US or even becoming commercially viable in Britain are clearly deluded.
As for Diddy, the collab was merely a marketing ploy for Dirty Money and their fail of a single ‘Hello Good Morning’ which did not impress, even in the states. He saw a potential fan-base that he could connect with in the UK. He didn’t make the track because he liked the sound of Grime. I do not believe for a second that Diddy has the likes of D double E and Ghetto on repeat on his iPod. The way he hooked up with Skepta proves that he just wanted to work with the most popular Grime artist, not the best Grime artist (He asked his UK Twitter followers which Grime artist to work with-and most of them said Skepta).
As for the song itself, it captures what Grime was all about in the first place, and it’s not lyricism or musicality. However it provides the energy and hype that a Grime track should.
AJ Nair.





